The Future of Amazon: Ambitious, Diverse, And Expansive

In less than 20 years, the feats accomplished by Seattle?s Amazon are simply astounding and, curiously, often taken for granted. It is the world?s largest online retailer, a master of logistics, an oracle of computing power, a wrangler of digital content, a beacon of customer service and reviews, and even innovative when it comes to conceiving handheld electronic devices. In terms of what can be reasonably expected of a business at its scale, Amazon has not only lived up to its namesake as a massive force of nature, but also its mythology as fierce warriors, waging battles along multiple fronts with remarkable dexterity.

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