Several years ago when I debated about eliminating my ezine from my marketing mix and substitute a blog instead, I heard a very strong and resounding ?No!? from my readers. Some people prefer to get an ezine in their email inbox on a regular basis, while others prefer to get blog feeds. I do have a blog and post my email newsletter articles there, as well, so I think I have created the best of both worlds with this marketing strategy.
Once I convince clients of the need for an email newsletter, the first question I hear is, ?What do I put in the ezine?? The contents of my email newsletter have changed over the years, but over time I have discovered 3 essential components that every email newsletter publisher should include in her newsletter:
1. ?Get to Know You? section. People have to know, like, trust and respect you before they?ll decide to buy anything from you. I devote the first section of my email newsletter to write a short paragraph about what?s going on in my life and my business, be that good or bad. I subscribe to several other ezines in which the publisher has a similar
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Source: http://www.thmg.com/marketing-tips/ezine-marketing-3-essential-components-required-to-make-more/
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